If you are looking to land your dream job, your personal brand can make all the difference when trying to get your foot in the door. If you find yourself wondering what personal branding even is, then let an online reputation management agency explain what it is and how you can be successful in your […]
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Shakespeare once said, “What’s in a name?” He said it through Juliet in the ever-popular classic, “Romeo and Juliet.” She said it when she was trying to convince Romeo that his name meant nothing and that he should stay with her no matter what. But despite the starry-eyed teenager view that love will work no
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Have you ever heard the saying, “When you have lemons, make lemonade?” I don’t particularly like lemonade myself. In fact, I’m allergic to it. That being said, the point is well taken. When you come across negative comments that have been made about you or your brand, it is quite disconcerting. You spend all of
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In today’s digital world, online reputation management is more important than ever. This makes analytics an important component in a data-driven business strategy. The first step is to identify the most relevant data and ensure that it is being used in the best way to benefit your company. The following explains four types of analytics
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Even though it is the digital age, word of mouth is still the primary driver of business reputation. Anyone with an internet-enabled device can talk about a company online or with other people who are not customers. Reviews are very important to local businesses because customers in the community will use them to influence their
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Online Reputation Management is a relatively new but fairly booming business. The problem with the internet is that it offers an almost unlimited amount of data storage, which means any skeletons in your corporate closet never really vanish, they have the ability to just keep popping up over and over. While you can’t always eliminate
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If you have any unflattering images floating around the internet, then it can’t make your life much more difficult than it needs to be. More businesses and are becoming tech-savvy, and they are starting to search for any information that they can find about a person before making a hiring decision. If they find a
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Company websites rely on two structurally-different yet inextricably-linked principles in order to promote their business: Search Engine Optimization (SEO) and Online Reputation Management (ORM). Whereas SEO is concerned with the quality and structure of a site’s pages individually, ORM is concerned with shaping online information about an organization and/or individual so as to influence how the
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If you have ever had a bad day at work, you are probably familiar with how important reputation management can be in the 21st century. One phrase sent incorrectly on Twitter, Facebook, or in your company blog can boomerang back to you in a negative way, hurting your firm’s reputation until it is fixed. Or
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You run a business. You work very hard to be the best. Then, it happens. An anonymous customer posts a negative review of your company. You know this must be dealt with, but you do not know exactly what to do. You know how many consumers use the internet to research products and companies before
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