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Fake Reviews Are Fake News

The internet is full of product and service reviews. Whether it is a merchant, product, restaurant, hotel or even a health professional, reviews are everywhere you look. Online reviews can determine if a business succeeds or fails. It is estimated that 97 percent of consumers use online reviews as a factor in their buying habits. […]

bad reviews

How Much Can a Bad Review Hurt Your Business?

It has never been easier to research a business, especially with all the sites offering online reviews. Whether your business has an online presence or only a brick-and-mortar store, prospective customers can check out reviews on Google My Business, Yelp, Foursquare and many other sites. Considering how important your business’s online reputation is, it’s natural […]

reputation management

Get the Respect you Deserve: How to Survive Scandals and Help Your Brand Survive

Reputation management started out as a public relations technique. Now that every successful company has an online presence, the term has expanded to involve removing negative items that may appear in search results, ruining an individual or company’s reputation. Online reputation management isn’t reserved for celebrities and huge corporations. With consumers turning to the Internet […]