Nowadays, businesses have to have two personas to keep up in today’s’ world. The two personas they have to keep up with are their online and real life identities. While a real life identity is easy to control, the identity which most practices struggle with is an online identity. In this time and age, online […]
Nobody likes getting a bad review. However, the practice of review-gating does a disservice to the business and the customer alike. On the surface, it seems like having only glowing reviews would be the most beneficial to a business, but that isn’t necessarily the case. An abundance of positive comments only serves to invoke suspicion […]
In this modern age, the internet and social media have made us more connected than ever. While this has its benefits, it has also created a whole new set of issues with cyber harassment, digital defamation, and cyber stalking. And unfortunately, this is one area where the law often doesn’t provide adequate protection. There are […]
Online Reputation Management is a relatively new but fairly booming business. The problem with the internet is that it offers an almost unlimited amount of data storage, which means any skeletons in your corporate closet never really vanish, they have the ability to just keep popping up over and over. While you can’t always eliminate […]
Connecting with your customers is one of the best ways to drive business and increase word of mouth awareness about what you do. Reputation matters in the digital age, and how you interact with and learn from your customers on their very first visit does too. Regardless of how well a business is run, a […]