The internet is full of product and service reviews. Whether it is a merchant, product, restaurant, hotel or even a health professional, reviews are everywhere you look. Online reviews can determine if a business succeeds or fails. It is estimated that 97 percent of consumers use online reviews as a factor in their buying habits. […]
When Google Reviews Say You Suck As a business owner, it is frustrating to hire copywriters, invest in advertising and get advice from brand consultants that only results in a poor Google score. Despite your efforts toward market research, pay-per-click ads and search engine optimization, your company continues to elude greatness due to a single […]
Whether you’re a small business, a global corporation or an individual, your social media presence can have a deep impact on your reputation. Social media is a valuable tool. It’s meant to be social and is a great marketing tool. Unfortunately, many businesses use the platforms in the wrong way. Before your next tweet, look […]
It has never been easier to research a business, especially with all the sites offering online reviews. Whether your business has an online presence or only a brick-and-mortar store, prospective customers can check out reviews on Google My Business, Yelp, Foursquare and many other sites. Considering how important your business’s online reputation is, it’s natural […]
Reputation management started out as a public relations technique. Now that every successful company has an online presence, the term has expanded to involve removing negative items that may appear in search results, ruining an individual or company’s reputation. Online reputation management isn’t reserved for celebrities and huge corporations. With consumers turning to the Internet […]
