Shakespeare once said, “What’s in a name?” He said it through Juliet in the ever-popular classic, “Romeo and Juliet.” She said it when she was trying to convince Romeo that his name meant nothing and that he should stay with her no matter what. But despite the starry-eyed teenager view that love will work no […]
Have you ever heard the saying, “When you have lemons, make lemonade?” I don’t particularly like lemonade myself. In fact, I’m allergic to it. That being said, the point is well taken. When you come across negative comments that have been made about you or your brand, it is quite disconcerting. You spend all of […]
Shakespeare once said, “What’s in a name?” The context was in the timeless play, “Romeo & Juliet” and it was meant to question why a name matters because it is the real character of a person that truly matters. However, as Shakespeare often did, he was trying to get his audience to think about this […]
In today’s digital world, online reputation management is more important than ever. This makes analytics an important component in a data-driven business strategy. The first step is to identify the most relevant data and ensure that it is being used in the best way to benefit your company. The following explains four types of analytics […]
Even though it is the digital age, word of mouth is still the primary driver of business reputation. Anyone with an internet-enabled device can talk about a company online or with other people who are not customers. Reviews are very important to local businesses because customers in the community will use them to influence their […]
