Branding

saving your brand name

When People Say Your Company Sucks

When Google Reviews Say You Suck As a business owner, it is frustrating to hire copywriters, invest in advertising and get advice from brand consultants that only results in a poor Google score. Despite your efforts toward market research, pay-per-click ads and search engine optimization, your company continues to elude greatness due to a single …

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reputation management

How to Survive Reputation Scandals

Reputation management started out as a public relations technique. Now that every successful company has an online presence, the term has expanded to involve removing negative items that may appear in search results, ruining an individual or company’s reputation. Online reputation management isn’t reserved for celebrities and huge corporations. With consumers turning to the Internet …

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The Hidden Benefits of Cause Marketing

The Hidden Benefits of Cause Marketing

Cause marketing occurs when a for-profit business works with a non-profit business to help each other. There are many successful cause marketing campaigns in the world. For example, throughout much of the central United States, 7-11 gives all of its soda fountain refill money to Meals on Wheels while Walmart routinely sells paper balloons and …

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Header: How to Turn a Brand Crisis into a Reputation Win

How to Turn a Brand Crisis into a Reputation Win

In the landscape of a social-media-dominated Internet, even so much as an obscure Twitter user’s tweet calling out your brand can quickly blow up into an enormous uproar involving several thousand commenters publicly deriding your product or company. Any marketer promoting the brand in question could hardly end up in a less enviable and flustering …

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How To Make An Emotional Connection With Customers

Technology has allowed a whole new landscape of communication between businesses and the customers they serve, and customers have grown to appreciate the new level of intimacy they can achieve with their favorite brands. Building a strong connection with your customers is a great way to boost customer loyalty, which in turn boosts profits. The …

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Building Your Brand Through Reputation Management

Online reputation management isn’t just about knowing how to tweet or having a website. With digital strategies evolving, social media as a marketing medium on the rise, and the ever-increasing popularity of review sites such as Yelp, monitoring your online brand is important. What is Online Reputation Management? Online reputation management involves monitoring the publicity around …

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How To Use Social Media For Proactive Reputation Management

Consumers expect brands to actively use social media platforms such as Facebook, Twitter and Google+. You don’t have to have an account on every social media website, just the ones where your target audience is most likely to socialize. If your business does not have at least one social media account, you will miss what …

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