The terms public relations (PR) and online reputation management (ORM) are often used interchangeably by many people. This is due to the misconception that they mean the same thing. On the contrary, ORM and PR are different subjects and should be treated differently. When it comes to PR the primary role is the overall public …
Difference Between a PR Firm and Reputation Management Read More »
The internet has evolved as everyone’s go-to root for all information types. A majority of people rely on search engines like Google to fetch information from the internet. Statistics show nearly 76% of searches on desktop and a whopping 86% of all searches on mobiles are done through Google. This staggering growth of searches on …
There is a growing tendency nowadays to almost exclusively rely on online reviews when looking for information about brands, companies, and even individuals. This information may be gleaned by doing some basic research for intelligence that can be obtained from search engines based on existing online or digital footprints. Your online reputation may make or …
The internet is the cultural and business center of the modern world. Creating and maintaining a positive reputation is what makes companies successful. Even the best curated brands can suffer permanent damage from just a few poor reviews or negative comments on social media. You need to understand the stakes that are involved when it …
Everything You Need to Know About Online Reputation Management Firms Read More »
It has never been easier to research a business, especially with all the sites offering online reviews. Whether your business has an online presence or only a brick-and-mortar store, prospective customers can check out reviews on Google My Business, Yelp, Foursquare and many other sites. Considering how important your business’s online reputation is, it’s natural …
Reputation management started out as a public relations technique. Now that every successful company has an online presence, the term has expanded to involve removing negative items that may appear in search results, ruining an individual or company’s reputation. Online reputation management isn’t reserved for celebrities and huge corporations. With consumers turning to the Internet …
Nowadays, businesses have to have two personas to keep up in today’s’ world. The two personas they have to keep up with are their online and real life identities. While a real life identity is easy to control, the identity which most practices struggle with is an online identity. In this time and age, online …
How Your Online Statistics Can Affect Your Reputation Read More »
Nobody likes getting a bad review. However, the practice of review-gating does a disservice to the business and the customer alike. On the surface, it seems like having only glowing reviews would be the most beneficial to a business, but that isn’t necessarily the case. An abundance of positive comments only serves to invoke suspicion …
In this modern age, the internet and social media have made us more connected than ever. While this has its benefits, it has also created a whole new set of issues with cyber harassment, digital defamation, and cyber stalking. And unfortunately, this is one area where the law often doesn’t provide adequate protection. The Brightpast …
Legal Limitations of Dealing with Cyber Harassment Read More »
Online Reputation Management is a relatively new but fairly booming business. The problem with the internet is that it offers an almost unlimited amount of data storage, which means any skeletons in your corporate closet never really vanish, they have the ability to just keep popping up over and over. While you can’t always eliminate …
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