You have worked hard to build your business. You take your time with every transaction and make sure that customers are happy. So, why did someone leave a bogus fake review about your product? Most likely it’s an unsavory SEO company working for your competitor. In addition, Google has been penalizing companies for fake positive […]
How to Encourage Happy Customers to Post Positive Reviews About Your Business
One way to add value to your business or brand is asking your customers to advocate for you online. While this is not an easy request, it is important because online reviews are often the foundation for a company’s reputation. They can be the difference between someone choosing your business or going to a competitor. […]
Fake Reviews Are Fake News
The internet is full of product and service reviews. Whether it is a merchant, product, restaurant, hotel or even a health professional, reviews are everywhere you look. Online reviews can determine if a business succeeds or fails. It is estimated that 97 percent of consumers use online reviews as a factor in their buying habits. […]
How Much Can a Bad Review Hurt Your Business?
It has never been easier to research a business, especially with all the sites offering online reviews. Whether your business has an online presence or only a brick-and-mortar store, prospective customers can check out reviews on Google My Business, Yelp, Foursquare and many other sites. Considering how important your business’s online reputation is, it’s natural […]
How Review-Gating Can Hurt Your Reputation
Nobody likes getting a bad review. However, the practice of review-gating does a disservice to the business and the customer alike. On the surface, it seems like having only glowing reviews would be the most beneficial to a business, but that isn’t necessarily the case. An abundance of positive comments only serves to invoke suspicion […]