One way to add value to your business or brand is asking your customers to advocate for you online. While this is not an easy request, it is important because online reviews are often the foundation for a company’s reputation. They can be the difference between someone choosing your business or going to a competitor. […]
The internet is full of product and service reviews. Whether it is a merchant, product, restaurant, hotel or even a health professional, reviews are everywhere you look. Online reviews can determine if a business succeeds or fails. It is estimated that 97 percent of consumers use online reviews as a factor in their buying habits. […]
It has never been easier to research a business, especially with all the sites offering online reviews. Whether your business has an online presence or only a brick-and-mortar store, prospective customers can check out reviews on Google My Business, Yelp, Foursquare and many other sites. Considering how important your business’s online reputation is, it’s natural […]
You run a business. You work very hard to be the best. Then, it happens. An anonymous customer posts a negative review of your company. You know this must be dealt with, but you do not know exactly what to do. You know how many consumers use the internet to research products and companies before […]
It doesn’t take a top-level CEO to know that reviews can make or break a business. One thing that many business owners overlook is that it’s not just bad reviews that can be damaging to your reputation management efforts. A lack of reviews can also be damaging. Think about it — when you’re comparing a […]
