Header: Using Video to Boost Online Reputation Management Efforts

Using Video to Boost Online Reputation Management Efforts

How powerful of a statement can be made with digital video? The answer can be traced to the 2016 American electoral campaign; when a controversial video of a lewd conversation between Republican candidate Donald Trump and the host of an entertainment news show was made public. The infamous video not only derailed Trump’s campaign but […]

Online Reputation Key

Search Engine Optimization vs. Online Reputation Management

Company¬†websites rely on two structurally-different yet inextricably-linked principles in order to promote their business: Search Engine Optimization (SEO) and Online Reputation Management (ORM). Whereas SEO is concerned with the quality and structure of a site’s pages individually, ORM is concerned with shaping online information about an organization and/or individual so as to influence how the […]