Building and maintaining your reputation is a big part of building your brand. Many business owners feel helpless when it comes to dealing with negative online press or trying to change the public’s preconceived notions about their brand. The reality is that there are many simple yet effective things that anybody can do to empower their brand.
Here are five different strategies that can be used:
Use Social Media to Resolve Customer Woes
Use all the major social media platforms (Instagram, Pinterest, Twitter, Facebook, LinkedIN.) to look for any mentions of your brand. See what customers are saying about your brand and address any issues that they are posting about. For example, if a customer posted that on Twitter about difficulty working with your company, try to mend the complaint by apologizing for any problems and try to resolve the issue. Monitoring social media platforms and making sure that negative press doesn’t spread is part of managing your reputation as well as enhancing it.
Connect with Potential Brand Ambassadors
Another benefit of connecting with social media users that are talking about your brand is being able to identify possible brand ambassadors. If there is a rave customer that has a large following, it helps to reach out to them and thank them. Simply sending a care package can go a long way in establishing a relationship and influencing the user to talk more about your products and services.
Get Featured On Prominent Channels in Your Market
One of the best ways to get your brand out there is to get featured on channels that are connected to an audience you are targeting. There are many different outlets from YouTube, podcasts, interviews for blogs, to valuable content via guest posts. You want to establish your expertise and authority on these channels to let people know that about your brand. However, make sure that you deliver great value so that the audience wants to follow up and check out your website to learn more about what you have to offer.
Create and Distribute Valuable Branded Content
Branded content is a great way to lend your expertise. You want to create content that addresses the hot topics and burning issues of your audience. This kind of content works because you address the audience but from the unique perspective of your brand. One of the biggest mistakes that brands make when creating branded content is creating a thinly disguised sales pitch. Instead, you want to create value-packed content that educates and entertains your audience.
Study and Ask Your Audience
Your audience holds the key to what works in your business, so why not ask them? Reach out to customers for their feedback to learn what they liked and what they didn’t like. Create surveys to discover what you can improve on and what problems you need to address. Learn what aspects of your brand that they connected to. Paying attention to what your audience is saying and asking for their feedback will give you information you need to improve your reputation and strengthen your brand.
If you need help with your online reputation campaign, look to BrightPast. BrightPast is a company that specializes in online reputation. Whether you’re looking to strengthen your brand or repair your reputation online, we can help. To learn more about what we can do for you, visit: