The terms public relations (PR) and online reputation management (ORM) are often used interchangeably by many people. This is due to the misconception that they mean the same thing. On the contrary, ORM and PR are different subjects and should be treated differently. When it comes to PR the primary role is the overall public …
Difference Between a PR Firm and Reputation Management Read More »
Protecting Your Brand Online As most webmasters already know, just one negative review can wreak havoc on your brand. It is sometimes frustrating for marketers when an enraged customer makes a comment that can tarnish years’ worth of reputation building. As a marketer, you should be armed with the tactics of How To Protect Your …
Many online marketers have talked about the powerful messages sent by Google reviews and brand mentions across social media. With users hunting down ratings, reviews, and scams, businesses need to look at their proactive reputation management plans and see the impact of their reviews firsthand. It’s Time for Proactive Reputation Management Most businesses have had …
While some customers are hard to please, your business will take a nosedive if multiple customers leave bad reviews about your business on Google, Yelp, Trip Advisor, Facebook, and the many other platforms available to leave a complaint. When a new customer researches your brand, they may see all the bad reviews, but if you …
In the information age, everything a person or business does is highly visible and available to the public. It takes many years to build a reputation and only one minute to lose it. The volume of data available on the internet is staggering, and there is no realistic way to completely control it. Both business …
Common Misconceptions Associated With Online Reputation Management Read More »
If you are looking to land your dream job, your personal brand can make all the difference when trying to get your foot in the door. If you find yourself wondering what personal branding even is, then let an online reputation management agency explain what it is and how you can be successful in your …
Shakespeare once said, “What’s in a name?” He said it through Juliet in the ever-popular classic, “Romeo and Juliet.” She said it when she was trying to convince Romeo that his name meant nothing and that he should stay with her no matter what. But despite the starry-eyed teenager view that love will work no …
Have you ever heard the saying, “When you have lemons, make lemonade?” I don’t particularly like lemonade myself. In fact, I’m allergic to it. That being said, the point is well taken. When you come across negative comments that have been made about you or your brand, it is quite disconcerting. You spend all of …
Converting a Reputation Crisis into a Marketing Opportunity Read More »
In today’s digital world, online reputation management is more important than ever. This makes analytics an important component in a data-driven business strategy. The first step is to identify the most relevant data and ensure that it is being used in the best way to benefit your company. The following explains four types of analytics …
4 Types of Analytics That Can Help Your Online Reputation Read More »
Even though it is the digital age, word of mouth is still the primary driver of business reputation. Anyone with an internet-enabled device can talk about a company online or with other people who are not customers. Reviews are very important to local businesses because customers in the community will use them to influence their …
