Shakespeare once said, “What’s in a name?” He said it through Juliet in the ever-popular classic, “Romeo and Juliet.” She said it when she was trying to convince Romeo that his name meant nothing and that he should stay with her no matter what. But despite the starry-eyed teenager view that love will work no matter what, a name does mean something. In fact, it is everything!
Scholars of Shakespeare now know that Shakespeare knew this too and meant this line almost is a tongue-in-cheek statement as he did with many of his great works and lines.
- When it comes to online reputation management, there is nothing more important than your name. By name, we also mean your reputation and your credibility with your potential customers and current customers.
- What do people think of you when they find your brand name on social media, YouTube, or other locations? Do you have things online that have been said about you that you have not corrected or deleted?
Online reputation management companies are there to help you clean up the mess, find the bad or negative comments and answer them in a professional manner.
Sometimes it’s best to just have them deleted completely. Let’s face it; many people don’t mean well who are out there including your competitors or people who work for them trying to bring down your brand. Nor does veryone means well who visits your site so you have to protect it and arm it with the tools you need to guard your reputation.
There are some costs involved with reputation management and we have listed the most important costs below.
1. Brand Name Monitoring– You need to know what is happening with your brand at all times. Brand name monitoring requires constant vigilance regarding the activity around your brand name. If others try to use your brand name in a negative way, use your trademark, or violate your intellectual property rights regarding your brand, you need to be able to know what is going on. This costs money because it requires either constant vigilance by a real person or an automated software program.
2. Social Media Comments-For this, you need some sort of premium tracking tool that will monitor the activity surrounding your brand on your social media. But it doesn’t stop there. You also need to monitor what is being said on other social media sites. This requires a deep dive into the metrics to see who is talking about your brand. This means you need a higher level of intelligence and data-mining and this costs money, too.
3. Content Creation– Creating valuable content around your brand and logo that people will value and appreciate is part of reputation management, also. This is the positive aspect of reputation building and it is a necessary part.
4. High Authority Content and Links– You need backlinks and incoming links from authority sites. This means you need to hook up with the influencers in your field and ask them to promote your content. You should, of course, offer to promote their work, as well. There are creative ways to do this including hosting an interview with the influencer and providing a link to their books or media. Promoting content on these high authority sites can range up to $3,000 or more.
5. Ranking in the Search Results– This is one of the most challenging aspects of both your reputation management and your advertising campaign strategies. Ranking high for certain keywords as well as building your online reputation requires time and money.
As you can tell, it costs money (and time) to build and maintain your online reputation. But nothing is more important if you want to create and maintain a brand. You need professional software, monitoring and tracking tools, and professional advice to know what to do next.
If you’re looking for cost-efficient online reputation management companies, visit BrightPast and check out their prices regarding the management of your online reputation. They can help you with all of the above aspects of your name.
Because if you have your name you can have it all.
What’s in a name? Answer: Everything!