These days, online reputation management is a big buzzword in the internet marketing sector. This is the case for many reasons, including the fact that more and more business owners are recognizing the importance of establishing and maintaining a good reputation in the online world. However, it’s important to know that online reputation management is […]
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Technology has allowed a whole new landscape of communication between businesses and the customers they serve, and customers have grown to appreciate the new level of intimacy they can achieve with their favorite brands. Building a strong connection with your customers is a great way to boost customer loyalty, which in turn boosts profits. The
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Company websites rely on two structurally-different yet inextricably-linked principles in order to promote their business: Search Engine Optimization (SEO) and Online Reputation Management (ORM). Whereas SEO is concerned with the quality and structure of a site’s pages individually, ORM is concerned with shaping online information about an organization and/or individual so as to influence how the
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If you have ever had a bad day at work, you are probably familiar with how important reputation management can be in the 21st century. One phrase sent incorrectly on Twitter, Facebook, or in your company blog can boomerang back to you in a negative way, hurting your firm’s reputation until it is fixed. Or
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Social media is one of the most potent customer outreach platforms ever invented. Able to reach potential customers and fans the world over, social media connects a business in ways that were previously thought impossible. Social Media Risks Yet social media is a decidedly double edged sword, a bad social media crisis can anger the
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You run a business. You work very hard to be the best. Then, it happens. An anonymous customer posts a negative review of your company. You know this must be dealt with, but you do not know exactly what to do. You know how many consumers use the internet to research products and companies before
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Can The Damage Be Repaired? Ordinary people now have a problem previously experienced almost exclusively by the rich and famous. Thanks to the Internet, compromising photos or other reputation damaging information can be spread far and wide. The Internet has become the paparazzi of commoners. Fortunately, in most cases, it is possible to mitigate the
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Information on the Internet has in many ways made life easier than ever before. Despite its advantages, the online availability of decades of data has had a damaging effect on personal and business reputations. In the past, the passage of time could help people overcome negative life experiences, but now, those events persist in an
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As the public image of their corporations, CEOs symbolize and communicate the company’s name and reputation, and that’s why it’s necessary for them to have a working influence on its definition and maintenance. Listed below are the 10 most important things that a CEO should do to enhance their company’s reputation. 1. Take advantage of
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When a negative comment pops up on Yelp or RipoffReport.com, it can start to bleed your business dry. What do you do when you can’t afford to hire help? You do have options that you can take advantage of with a limited budget, and you can start doing something about it as soon as possible.
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