Technology has allowed a whole new landscape of communication between businesses and the customers they serve, and customers have grown to appreciate the new level of intimacy they can achieve with their favorite brands. Building a strong connection with your customers is a great way to boost customer loyalty, which in turn boosts profits. The […]
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Social media is one of the most potent customer outreach platforms ever invented. Able to reach potential customers and fans the world over, social media connects a business in ways that were previously thought impossible. Social Media Risks Yet social media is a decidedly double edged sword, a bad social media crisis can anger the
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Information on the Internet has in many ways made life easier than ever before. Despite its advantages, the online availability of decades of data has had a damaging effect on personal and business reputations. In the past, the passage of time could help people overcome negative life experiences, but now, those events persist in an
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As the public image of their corporations, CEOs symbolize and communicate the company’s name and reputation, and that’s why it’s necessary for them to have a working influence on its definition and maintenance. Listed below are the 10 most important things that a CEO should do to enhance their company’s reputation. 1. Take advantage of
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In today’s world of computers, smartphones, and tablets, there isn’t much about a person’s life that isn’t online. This includes businesses. From your small town grocery store to big chain department stores, reviews are abundant on any search engine. Unfortunately, the reviews aren’t always favorable; and, in some cases, can be outright damaging. Most people
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Consumers expect brands to actively use social media platforms such as Facebook, Twitter and Google+. You don’t have to have an account on every social media website, just the ones where your target audience is most likely to socialize. If your business does not have at least one social media account, you will miss what
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The strategy and process of reputation management shouldn’t be underestimated. From increasing sales to protecting your brand, effective reputation management is critical to securing success. Reputation Management Terminology Here is a primer of reputation management terminology to give you an idea of what they heck we’re talking about. Affiliate link: range of advertiser user and
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People are fundamentally social creatures. So, it is no surprise that people often think of companies and their CEOs as inseparable in their own minds. People associate Bill Gates with Microsoft, and they associate Steve Jobs with Apple. Neither one of those companies is still run by their extremely famous founders, yet people still think
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The most effective testimonials for businesses are pretty specific. It refers to the tangible impact of the services or products offered by the business. Customer testimonials are a great and authentic way to build your online reputation and make others perceive your business as highly professional and reliable. Once businesses start to meet and exceed
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Managing Business Reputations In bygone centuries, an individual’s reputation could control social standing, inheritance or whether he or she could secure a suitable spouse. Often, however, it was possible to escape an unsavory or unfairly earned reputation by simply moving to a new location. Businesses in that era found it easier to manage their reputations.
2016 is The Year of Reputation Management Read More »