Whether you’re a small business, a global corporation or an individual, your social media presence can have a deep impact on your reputation. Social media is a valuable tool. It’s meant to be social and is a great marketing tool. Unfortunately, many businesses use the platforms in the wrong way. Before your next tweet, look …
It has never been easier to research a business, especially with all the sites offering online reviews. Whether your business has an online presence or only a brick-and-mortar store, prospective customers can check out reviews on Google My Business, Yelp, Foursquare and many other sites. Considering how important your business’s online reputation is, it’s natural …
Reputation management started out as a public relations technique. Now that every successful company has an online presence, the term has expanded to involve removing negative items that may appear in search results, ruining an individual or company’s reputation. Online reputation management isn’t reserved for celebrities and huge corporations. With consumers turning to the Internet …
In any business arena, a company’s reputation is paramount. Before any customer chooses to buy, they consider a variety of aspects: services offered, public image, price, emotional contact, etc. While every new customer will weigh a number of variables in their mind’s eye before choosing, they are, in essence, making a gamble. The odds and …
5 Aspects of Reputation Management For Your Business Growth Read More »
We live in a world where star ratings, review sites, and social media determine the number of leads you get and how many you convert into sales. People no longer rely on the anecdotal personal accounts that are associated with “word of mouth” to make a decision. They want facts and reliable information. Social media …
How powerful of a statement can be made with digital video? The answer can be traced to the 2016 American electoral campaign; when a controversial video of a lewd conversation between Republican candidate Donald Trump and the host of an entertainment news show was made public. The infamous video not only derailed Trump’s campaign but …
Using Video to Boost Online Reputation Management Efforts Read More »
Brand and reputation are two words that are often used interchangeably, even though each has its own separate and distinct meaning. Sometimes, to make matters even more confusing, they are used together, as in “brand reputation,” which introduces yet a third meaning into an already overly-complex mix. In this post, learn how each term stands …
These days, online reputation management is a big buzzword in the internet marketing sector. This is the case for many reasons, including the fact that more and more business owners are recognizing the importance of establishing and maintaining a good reputation in the online world. However, it’s important to know that online reputation management is …
Beyond Reputation Management: Improving Your Reputation Read More »
Technology has allowed a whole new landscape of communication between businesses and the customers they serve, and customers have grown to appreciate the new level of intimacy they can achieve with their favorite brands. Building a strong connection with your customers is a great way to boost customer loyalty, which in turn boosts profits. The …
How To Make An Emotional Connection With Customers Read More »
Social media is one of the most potent customer outreach platforms ever invented. Able to reach potential customers and fans the world over, social media connects a business in ways that were previously thought impossible. Social Media Risks Yet social media is a decidedly double edged sword, a bad social media crisis can anger the …
