Serious disasters can have a dramatic negative effect on a company’s reputation. If you’ve recently emerged from a crisis, you’re probably dealing with a ton of negative media coverage. It doesn’t matter whether it’s due to a factory recall or the problematic behavior of one of your company’s top executives. You need to take action […]
Protecting Your Brand Online As most webmasters already know, just one negative review can wreak havoc on your brand. It is sometimes frustrating for marketers when an enraged customer makes a comment that can tarnish years’ worth of reputation building. As a marketer, you should be armed with the tactics of How To Protect Your […]
Many online marketers have talked about the powerful messages sent by Google reviews and brand mentions across social media. With users hunting down ratings, reviews, and scams, businesses need to look at their proactive reputation management plans and see the impact of their reviews firsthand. It’s Time for Proactive Reputation Management Most businesses have had […]
Whether you are a business, celebrity or just a regular person, your online reputation is very important. It is very similar to your credit report because it reveals your habits and character. Everyone should take the time to manage their reputation and ensure it is presenting their most authentic self. You likely Google the people […]
As a business owner, it is important to know that 84 percent of online shoppers trust the reviews of other people as much as they trust recommendations made personally to them. The world now lives in the digital age, which means information travels faster than it ever has in human history. Whether it is product […]
