If you are looking to land your dream job, your personal brand can make all the difference when trying to get your foot in the door. If you find yourself wondering what personal branding even is, then let an online reputation management agency explain what it is and how you can be successful in your …
When Google Reviews Say You Suck As a business owner, it is frustrating to hire copywriters, invest in advertising and get advice from brand consultants that only results in a poor Google score. Despite your efforts toward market research, pay-per-click ads and search engine optimization, your company continues to elude greatness due to a single …
Building and maintaining your reputation is a big part of building your brand. Many business owners feel helpless when it comes to dealing with negative online press or trying to change the public’s preconceived notions about their brand. The reality is that there are many simple yet effective things that anybody can do to empower …
In the landscape of a social-media-dominated Internet, even so much as an obscure Twitter user’s tweet calling out your brand can quickly blow up into an enormous uproar involving several thousand commenters publicly deriding your product or company. Any marketer promoting the brand in question could hardly end up in a less enviable and flustering …
How to Turn a Brand Crisis into a Reputation Win Read More »
Technology has allowed a whole new landscape of communication between businesses and the customers they serve, and customers have grown to appreciate the new level of intimacy they can achieve with their favorite brands. Building a strong connection with your customers is a great way to boost customer loyalty, which in turn boosts profits. The …
How To Make An Emotional Connection With Customers Read More »
Online reputation management isn’t just about knowing how to tweet or having a website. With digital strategies evolving, social media as a marketing medium on the rise, and the ever-increasing popularity of review sites such as Yelp, monitoring your online brand is important. What is Online Reputation Management? Online reputation management involves monitoring the publicity around …
Building Your Brand Through Reputation Management Read More »
Consumers expect brands to actively use social media platforms such as Facebook, Twitter and Google+. You don’t have to have an account on every social media website, just the ones where your target audience is most likely to socialize. If your business does not have at least one social media account, you will miss what …
How To Use Social Media For Proactive Reputation Management Read More »
People are fundamentally social creatures. So, it is no surprise that people often think of companies and their CEOs as inseparable in their own minds. People associate Bill Gates with Microsoft, and they associate Steve Jobs with Apple. Neither one of those companies is still run by their extremely famous founders, yet people still think …
Reputation Management for Executives: Engaging as a CEO Read More »
It’s not a surprise anymore to state that a negative reputation is extremely bad for a business. However, the price tag or the real cost of this negative reputation attached to an organization’s trust is never calculated. While reviews or comments have been accused of manipulation and fraud, consumers still put their faith in them. …
Reviews play a key role in digital marketing and online sales. Customers are always reading online reviews to consider whether they should hire a company, buy a product, or take any other services. On top of that, people are given more access to share their experiences and read a wide range of information online. Since …
10 Tips to Gain Positive Reviews for Your Business Read More »
