misconceptions

Common Misconceptions About Reputation Management

In today’s world of computers, smartphones, and tablets, there isn’t much about a person’s life that isn’t online. This includes businesses. From your small town grocery store to big chain department stores, reviews are abundant on any search engine. Unfortunately, the reviews aren’t always favorable; and, in some cases, can be outright damaging. Most people […]

digital era

Reputation Management in a Digital Era

The internet has done many things to change our daily interactions with the world around us. Having a veritable library of information at our fingertips means never being lost, never being out of contact, and always having the most up to date information on just about any conceivable topic. This vast network of information has […]

not-reactive-proactive

How To Use Social Media For Proactive Reputation Management

Consumers expect brands to actively use social media platforms such as Facebook, Twitter and Google+. You don’t have to have an account on every social media website, just the ones where your target audience is most likely to socialize. If your business does not have at least one social media account, you will miss what […]

reports

Monitoring Your Online Reputation

Business owners have a lot to worry about. Depending on the specifics, those worries might include inventory, client satisfaction, manufacturing, deliveries, customer service, marketing… it can be overwhelming. With all of the requirements to manage a business, some businesses may choose to ignore or overlook the managing of their online reputation. I cannot stress how […]

Lexicon

A Primer of Online Reputation Management Terminology

The strategy and process of reputation management shouldn’t be underestimated. From increasing sales to protecting your brand, effective reputation management is critical to securing success. Reputation Management Terminology Here is a primer of reputation management terminology to give you an idea of what they heck we’re talking about. Affiliate link: range of advertiser user and […]