Consumers expect brands to actively use social media platforms such as Facebook, Twitter and Google+. You don’t have to have an account on every social media website, just the ones where your target audience is most likely to socialize. If your business does not have at least one social media account, you will miss what […]
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Business owners have a lot to worry about. Depending on the specifics, those worries might include inventory, client satisfaction, manufacturing, deliveries, customer service, marketing… it can be overwhelming. With all of the requirements to manage a business, some businesses may choose to ignore or overlook the managing of their online reputation. I cannot stress how
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The strategy and process of reputation management shouldn’t be underestimated. From increasing sales to protecting your brand, effective reputation management is critical to securing success. Reputation Management Terminology Here is a primer of reputation management terminology to give you an idea of what they heck we’re talking about. Affiliate link: range of advertiser user and
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People are fundamentally social creatures. So, it is no surprise that people often think of companies and their CEOs as inseparable in their own minds. People associate Bill Gates with Microsoft, and they associate Steve Jobs with Apple. Neither one of those companies is still run by their extremely famous founders, yet people still think
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Managing Business Reputations In bygone centuries, an individual’s reputation could control social standing, inheritance or whether he or she could secure a suitable spouse. Often, however, it was possible to escape an unsavory or unfairly earned reputation by simply moving to a new location. Businesses in that era found it easier to manage their reputations.
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Managing online reputation is crucial as information nowadays is more accessible to people. A single lousy review or a negative article may ruin others’ perceptions of your business. In addition, the opportunities for people to be more vocal, and share their experiences with a company are becoming more prominent. Therefore, the way people establish and
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What Are Defamatory Lies? Defamatory lies are the falsified statements presented online as the truth with the purpose of damaging a brand’s or individual’s online reputation. Defamation can be done in the form of writing an article, commenting negatively on social media, or talking negatively about the brand on online forums. Businesses can ruin their
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Is There A Solution to Maintain Your Google Ranking? Yes, the solution to maintain the Google ranking of any organization is online reputation management. It’s a process of leveraging SEO, PR strategies, and social media management strategies to prevent a brand name from being involved in any scandal or gossip. Even if it’s involved, a
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How To Prevent A Reputation Damage? Making minor to major mistakes and damaging the online reputation is pretty common especially for new ventures. However, reputation damage can occur to any organization irrespective of the size or scale. In case, anyone in the organization makes a mistake, it can hurt the reputation of the entire brand.
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How Can A Reputation Management Firm Help Your Business? Reputation management has become one of the critical aspects of any business in this digital era. An online reputation is about how the brand is perceived online by its customers. For businesses that strive to grow online, it’s more important to be aware of their online
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