We live in a world where star ratings, review sites, and social media determine the number of leads you get and how many you convert into sales. People no longer rely on the anecdotal personal accounts that are associated with “word of mouth” to make a decision. They want facts and reliable information. Social media […]
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Creating a useful and effective customer survey is not an easy task, but it’s one of the quickest and easiest ways to receive a large amount of data from your customers, actionable data that you can then use to change your strategy when it comes to the service that you provide. While another favorite way
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Brand and reputation are two words that are often used interchangeably, even though each has its own separate and distinct meaning. Sometimes, to make matters even more confusing, they are used together, as in “brand reputation,” which introduces yet a third meaning into an already overly-complex mix. In this post, learn how each term stands
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These days, online reputation management is a big buzzword in the internet marketing sector. This is the case for many reasons, including the fact that more and more business owners are recognizing the importance of establishing and maintaining a good reputation in the online world. However, it’s important to know that online reputation management is
Beyond Reputation Management: Improving Your Reputation Read More »
Technology has allowed a whole new landscape of communication between businesses and the customers they serve, and customers have grown to appreciate the new level of intimacy they can achieve with their favorite brands. Building a strong connection with your customers is a great way to boost customer loyalty, which in turn boosts profits. The
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If you have ever had a bad day at work, you are probably familiar with how important reputation management can be in the 21st century. One phrase sent incorrectly on Twitter, Facebook, or in your company blog can boomerang back to you in a negative way, hurting your firm’s reputation until it is fixed. Or
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Information on the Internet has in many ways made life easier than ever before. Despite its advantages, the online availability of decades of data has had a damaging effect on personal and business reputations. In the past, the passage of time could help people overcome negative life experiences, but now, those events persist in an
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As the public image of their corporations, CEOs symbolize and communicate the company’s name and reputation, and that’s why it’s necessary for them to have a working influence on its definition and maintenance. Listed below are the 10 most important things that a CEO should do to enhance their company’s reputation. 1. Take advantage of
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In today’s world of computers, smartphones, and tablets, there isn’t much about a person’s life that isn’t online. This includes businesses. From your small town grocery store to big chain department stores, reviews are abundant on any search engine. Unfortunately, the reviews aren’t always favorable; and, in some cases, can be outright damaging. Most people
Common Misconceptions About Reputation Management Read More »
The internet has done many things to change our daily interactions with the world around us. Having a veritable library of information at our fingertips means never being lost, never being out of contact, and always having the most up to date information on just about any conceivable topic. This vast network of information has
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