The company that you have worked so hard to build can be destroyed in a matter of minutes. Malicious reviews by disgruntled customers can ruin everything. The internet is a wonderful place that allows consumers to rave about your products. Unfortunately, it also allows some to bash your products and services. While some criticisms are
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When you own a small business, you must put in a great deal of work to build your reputation. In today’s world, that reputation can be ruined in a matter of minutes by one negative review. With the majority of people connecting to the web through mobile devices, it is very easy to find information
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Much like an individual, a business must manage its reputation. The desired outcome is positive return on search engine result pages (SERPs). In order to control its own listings, the business must drive down or eliminate negative results. The following six advanced methods can help. Use Social Media the Right Way A common strategy in
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In the age of social media and reviews, online reputation management is a reality. Negative feedback can have an immediate impact on your brand. Research has shown that 86 percent of the population will think twice about purchasing a service or product from a company that has negative reviews. This means you should be very
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One way to add value to your business or brand is asking your customers to advocate for you online. While this is not an easy request, it is important because online reviews are often the foundation for a company’s reputation. They can be the difference between someone choosing your business or going to a competitor.
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The general rule for living in the modern age is anything that happens eventually ends up on the internet. You may not think this is important until you apply for a job or your date Googles you and finds those compromising vacation photos. Perhaps someone you did wrong many years ago decides to ruin your
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The internet is full of product and service reviews. Whether it is a merchant, product, restaurant, hotel, or even a health professional, reviews are everywhere you look. Online reviews can determine if a business succeeds or fails. It is estimated that 97 percent of consumers use online reviews as a factor in their buying habits.
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When Google Reviews Say You Suck As a business owner, it is frustrating to hire copywriters, invest in advertising and get advice from brand consultants that only results in a poor Google score. Despite your efforts toward market research, pay-per-click ads and search engine optimization, your company continues to elude greatness due to a single
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Whether you’re a small business, a global corporation or an individual, your social media presence can have a deep impact on your reputation. Social media is a valuable tool. It’s meant to be social and is a great marketing tool. Unfortunately, many businesses use the platforms in the wrong way. Before your next tweet, look
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It has never been easier to research a business, especially with all the sites offering online reviews. Whether your business has an online presence or only a brick-and-mortar store, prospective customers can check out reviews on Google My Business, Yelp, Foursquare and many other sites. Considering how important your business’s online reputation is, it’s natural
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