When you think of branding and defining your reputation online, your mind likely turns to the products that your company sells and the services that it offers. However, in order to or in the online world, you need to have strong employees. To attract strong employees, your employer brand must be positive. Before going on […]
Cause marketing occurs when a for-profit business works with a non-profit business to help each other. There are many successful cause marketing campaigns in the world. For example, throughout much of the central United States, 7-11 gives all of its soda fountain refill money to Meals on Wheels while Walmart routinely sells paper balloons and […]
Building and maintaining your reputation is a big part of building your brand. Many business owners feel helpless when it comes to dealing with negative online press or trying to change the public’s preconceived notions about their brand. The reality is that there are many simple yet effective things that anybody can do to empower […]
In the landscape of a social-media-dominated Internet, even so much as an obscure Twitter user’s tweet calling out your brand can quickly blow up into an enormous uproar involving several thousand commenters publicly deriding your product or company. Any marketer promoting the brand in question could hardly end up in a less enviable and flustering […]
If you have any unflattering images floating around the internet, then it can’t make your life much more difficult than it needs to be. More businesses and are becoming tech-savvy, and they are starting to search for any information that they can find about a person before making a hiring decision. If they find a […]
