Technology has allowed a whole new landscape of communication between businesses and the customers they serve, and customers have grown to appreciate the new level of intimacy they can achieve with their favorite brands. Building a strong connection with your customers is a great way to boost customer loyalty, which in turn boosts profits. The […]
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Online reputation management isn’t just about knowing how to tweet or having a website. With digital strategies evolving, social media as a marketing medium on the rise, and the ever-increasing popularity of review sites such as Yelp, monitoring your online brand is important. What is Online Reputation Management? Online reputation management involves monitoring the publicity around
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Consumers expect brands to actively use social media platforms such as Facebook, Twitter and Google+. You don’t have to have an account on every social media website, just the ones where your target audience is most likely to socialize. If your business does not have at least one social media account, you will miss what
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People are fundamentally social creatures. So, it is no surprise that people often think of companies and their CEOs as inseparable in their own minds. People associate Bill Gates with Microsoft, and they associate Steve Jobs with Apple. Neither one of those companies is still run by their extremely famous founders, yet people still think
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Lying Is “So Natural.” In virtually every culture in the world, it is understood that lying is bad and telling the truth is good. This understanding is more than a moral or ethical matter. The fabric of our human society rests on truth; i.e., it is “foundational.” Unfortunately, we all have truth problems, and our
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It’s not a surprise anymore to state that a negative reputation is extremely bad for a business. However, the price tag or the real cost of this negative reputation attached to an organization’s trust is never calculated. While reviews or comments have been accused of manipulation and fraud, consumers still put their faith in them.
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Online reputation management isn’t only crucial for business owners, but also it’s crucial for students to secure a bright future ahead. During college time, there are higher chances for students to lose their control and become a victim of reputation attacks. This can bring a lot of serious problems to them in the future. The
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The most effective testimonials for businesses are pretty specific. It refers to the tangible impact of the services or products offered by the business. Customer testimonials are a great and authentic way to build your online reputation and make others perceive your business as highly professional and reliable. Once businesses start to meet and exceed
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Managing Business Reputations In bygone centuries, an individual’s reputation could control social standing, inheritance or whether he or she could secure a suitable spouse. Often, however, it was possible to escape an unsavory or unfairly earned reputation by simply moving to a new location. Businesses in that era found it easier to manage their reputations.
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Reviews play a key role in digital marketing and online sales. Customers are always reading online reviews to consider whether they should hire a company, buy a product, or take any other services. On top of that, people are given more access to share their experiences and read a wide range of information online. Since
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