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A Primer of Online Reputation Management Terminology

The strategy and process of reputation management shouldn’t be underestimated. From increasing sales to protecting your brand, effective reputation management is critical to securing success. Reputation Management Terminology Here is a primer of reputation management terminology to give you an idea of what they heck we’re talking about. Affiliate link: range of advertiser user and […]

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Reputation Management for Executives: Engaging as a CEO

Blog, Branding, Online Reputation Management, Reputation Management / Bright Past / March 18, 2016

People are fundamentally social creatures. So, it is no surprise that people often think of companies and their CEOs as inseparable in their own minds. People associate Bill Gates with Microsoft, and they associate Steve Jobs with Apple. Neither one of those companies is still run by their extremely famous founders, yet people still think

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What You Need to Know About Rip Off Report

Blog, Branding, Online Reputation Management / Bright Past / March 11, 2016

Lying Is “So Natural.” In virtually every culture in the world, it is understood that lying is bad and telling the truth is good. This understanding is more than a moral or ethical matter. The fabric of our human society rests on truth; i.e., it is “foundational.” Unfortunately, we all have truth problems, and our

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The REAL Cost of a Bad Reputation

Blog, Branding, Online Reputation Management / Bright Past / March 4, 2016

It’s not a surprise anymore to state that a negative reputation is extremely bad for a business. However, the price tag or the real cost of this negative reputation attached to an organization’s trust is never calculated. While reviews or comments have been accused of manipulation and fraud, consumers still put their faith in them.

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Reputation Management: Why Your College Reputation Matters

Blog, Branding, Online Reputation Management / Bright Past / February 26, 2016

Online reputation management isn’t only crucial for business owners, but also it’s crucial for students to secure a bright future ahead. During college time, there are higher chances for students to lose their control and become a victim of reputation attacks. This can bring a lot of serious problems to them in the future. The

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4 Tips for Using Customer Testimonials

Blog, Branding, Online Reputation Management / Bright Past / February 19, 2016

The most effective testimonials for businesses are pretty specific. It refers to the tangible impact of the services or products offered by the business. Customer testimonials are a great and authentic way to build your online reputation and make others perceive your business as highly professional and reliable. Once businesses start to meet and exceed

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2016 is The Year of Reputation Management

Blog, Branding, Online Reputation Management, Reputation Management / Bright Past / February 12, 2016

Managing Business Reputations In bygone centuries, an individual’s reputation could control social standing, inheritance or whether he or she could secure a suitable spouse. Often, however, it was possible to escape an unsavory or unfairly earned reputation by simply moving to a new location. Businesses in that era found it easier to manage their reputations.

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10 Tips to Gain Positive Reviews for Your Business

Blog, Branding, Online Reputation Management, Reviews, yelp reviews / Bright Past / February 5, 2016

Reviews play a key role in digital marketing and online sales. Customers are always reading online reviews to consider whether they should hire a company, buy a product, or take any other services. On top of that, people are given more access to share their experiences and read a wide range of information online. Since

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Why One Article Matters: Managing Your Online Reputation

Blog, Branding, Online Reputation Management, Reputation Management / Bright Past / January 29, 2016

Managing online reputation is crucial as information nowadays is more accessible to people. A single lousy review or a negative article may ruin others’ perceptions of your business. In addition, the opportunities for people to be more vocal, and share their experiences with a company are becoming more prominent. Therefore, the way people establish and

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How Defamatory Lies Affect Online Reputation Management

Blog, Online Reputation Management, Reputation Management / Bright Past / January 22, 2016

What Are Defamatory Lies? Defamatory lies are the falsified statements presented online as the truth with the purpose of damaging a brand’s or individual’s online reputation. Defamation can be done in the form of writing an article, commenting negatively on social media, or talking negatively about the brand on online forums. Businesses can ruin their

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