Have you ever searched your brand name? Are all the results positive? Do reviews share an accurate customer service experience, or do you have complaints that mention scams and bad business practices? If you Google “[your brand name] reviews,” what’s your rating? Google will use customer sentiment and trust as a ranking signal. Businesses have […]
Many online marketers have talked about the powerful messages sent by Google reviews and brand mentions across social media. With users hunting down ratings, reviews, and scams, businesses need to look at their proactive reputation management plans and see the impact of their reviews firsthand. It’s Time for Proactive Reputation Management Most businesses have had […]
To be successful in the digital world, a person must manage their public relations, reviews and social media presence carefully. A small amount of negative feedback can quickly damage a reputation it took years to build. Using an online reputation management service is a good first step for removing bad content, promoting positive reviews and […]
Even though it is the digital age, word of mouth is still the primary driver of business reputation. Anyone with an internet-enabled device can talk about a company online or with other people who are not customers. Reviews are very important to local businesses because customers in the community will use them to influence their […]
The digital age has ushered in more ways for a business to come under attack. A company’s reputation is more important than ever, and keeping it positive is a large challenge. This is because of constant scrutiny on all sides and technical vulnerabilities. Proper Internet reputation management should be a part of your marketing strategy […]
