Reputation is a matter of perception. Having a good reputation depends on the opinion of other people. Every person has the chance to defend their reputation if it gets messed up. When it comes to business reputation, the perception that people have towards a brand has far-reaching effects. In business reputation management, it takes hard …
Have you ever searched your brand name? Are all the results positive? Do reviews share an accurate customer service experience, or do you have complaints that mention scams and bad business practices? If you Google “[your brand name] reviews,” what’s your rating? Google will use customer sentiment and trust as a ranking signal. Businesses have …
While some customers are hard to please, your business will take a nosedive if multiple customers leave bad reviews about your business on Google, Yelp, Trip Advisor, Facebook, and the many other platforms available to leave a complaint. When a new customer researches your brand, they may see all the bad reviews, but if you …
There are few things that should matter more to a celebrity or a business than how to clean up your online reputation. They will want people to think good of them. They will want people to support them and to see that they care about all that they are doing. And in order for them …
Reputation Management Helps Businesses Attain A Better Image Read More »
In the information age, everything a person or business does is highly visible and available to the public. It takes many years to build a reputation and only one minute to lose it. The volume of data available on the internet is staggering, and there is no realistic way to completely control it. Both business …
Common Misconceptions Associated With Online Reputation Management Read More »
Whether you are a business, celebrity or just a regular person, your online reputation is very important. It is very similar to your credit report because it reveals your habits and character. Everyone should take the time to manage their reputation and ensure it is presenting their most authentic self. You likely Google the people …
Tips and Tricks to Controlling Online Reputation Read More »
Have you ever heard the saying, “When you have lemons, make lemonade?” I don’t particularly like lemonade myself. In fact, I’m allergic to it. That being said, the point is well taken. When you come across negative comments that have been made about you or your brand, it is quite disconcerting. You spend all of …
Converting a Reputation Crisis into a Marketing Opportunity Read More »
In this modern age, the internet and social media have made us more connected than ever. While this has its benefits, it has also created a whole new set of issues with cyber harassment, digital defamation, and cyber stalking. And unfortunately, this is one area where the law often doesn’t provide adequate protection. The Brightpast …
Legal Limitations of Dealing with Cyber Harassment Read More »
