Today’s consumers are internet-savvy, and they know to check reviews on a company before making a purchase. It is no wonder that a site like Yelp has over 184 million reviews, all helping consumers see the best and worst businesses in their area. With Yelp boasting over 92 million unique mobile visits per month, business …
Protecting Your Brand Online As most webmasters already know, just one negative review can wreak havoc on your brand. It is sometimes frustrating for marketers when an enraged customer makes a comment that can tarnish years’ worth of reputation building. As a marketer, you should be armed with the tactics of How To Protect Your …
You have worked hard to build your business. You take your time with every transaction and make sure that customers are happy. So, why did someone leave a bogus fake review about your product? Most likely it’s an unsavory SEO company working for your competitor. In addition, Google has been penalizing companies for fake positive …
Shakespeare once said, “What’s in a name?” He said it through Juliet in the ever-popular classic, “Romeo and Juliet.” She said it when she was trying to convince Romeo that his name meant nothing and that he should stay with her no matter what. But despite the starry-eyed teenager view that love will work no …
If you have an online business, you likely have a website and several social media accounts where customers can offer feedback on your services. This means you must be vigilant about negative reviews and comments. The success of your business is dependent on how well you handle negativity and manage your brand’s reputation, as this …
One way to add value to your business or brand is asking your customers to advocate for you online. While this is not an easy request, it is important because online reviews are often the foundation for a company’s reputation. They can be the difference between someone choosing your business or going to a competitor. …
How to Encourage Happy Customers to Post Positive Reviews About Your Business Read More »
When Google Reviews Say You Suck As a business owner, it is frustrating to hire copywriters, invest in advertising and get advice from brand consultants that only results in a poor Google score. Despite your efforts toward market research, pay-per-click ads and search engine optimization, your company continues to elude greatness due to a single …
