Reputation Management for Executives: Engaging as a CEO

People are fundamentally social creatures. So, it is no surprise that people often think of companies and their CEOs as inseparable in their own minds. People associate Bill Gates with Microsoft, and they associate Steve Jobs with Apple. Neither one of those companies is still run by their extremely famous founders, yet people still think […]

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4 Tips for Using Customer Testimonials

Testimonials Using customer testimonials can be a powerful way to build your online reputation. Happy customers that reiterate the benefits of your product or business can go a long way towards converting skeptical browsers into buyers. Focus on testimonials that feature the benefits of your product or service. Consider asking your customers to provide a video […]