When you own a small business, you must put in a great deal of work to build your reputation. In today’s world, that reputation can be ruined in a matter of minutes by one negative review. With the majority of people connecting to the web through mobile devices, it is very easy to find information […]
How to Protect Your Online Reputation Read More »
Much like an individual, a business must manage its reputation. The desired outcome is positive return on search engine result pages (SERPs). In order to control its own listings, the business must drive down or eliminate negative results. The following six advanced methods can help. Use Social Media the Right Way A common strategy in
Reputation Management Using SEO Read More »
In the age of social media and reviews, online reputation management is a reality. Negative feedback can have an immediate impact on your brand. Research has shown that 86 percent of the population will think twice about purchasing a service or product from a company that has negative reviews. This means you should be very
Top Online Reputation Management Tools Read More »
One way to add value to your business or brand is asking your customers to advocate for you online. While this is not an easy request, it is important because online reviews are often the foundation for a company’s reputation. They can be the difference between someone choosing your business or going to a competitor.
How to Encourage Happy Customers to Post Positive Reviews About Your Business Read More »
The general rule for living in the modern age is anything that happens eventually ends up on the internet. You may not think this is important until you apply for a job or your date Googles you and finds those compromising vacation photos. Perhaps someone you did wrong many years ago decides to ruin your
What is a Google Value Ranking? Read More »
The internet is full of product and service reviews. Whether it is a merchant, product, restaurant, hotel, or even a health professional, reviews are everywhere you look. Online reviews can determine if a business succeeds or fails. It is estimated that 97 percent of consumers use online reviews as a factor in their buying habits.
Fake Reviews Are Fake News Read More »
When Google Reviews Say You Suck As a business owner, it is frustrating to hire copywriters, invest in advertising and get advice from brand consultants that only results in a poor Google score. Despite your efforts toward market research, pay-per-click ads and search engine optimization, your company continues to elude greatness due to a single
When People Say Your Company Sucks Read More »
Whether you’re a small business, a global corporation or an individual, your social media presence can have a deep impact on your reputation. Social media is a valuable tool. It’s meant to be social and is a great marketing tool. Unfortunately, many businesses use the platforms in the wrong way. Before your next tweet, look
The Dos and Don’ts of Social Media Read More »
It has never been easier to research a business, especially with all the sites offering online reviews. Whether your business has an online presence or only a brick-and-mortar store, prospective customers can check out reviews on Google My Business, Yelp, Foursquare and many other sites. Considering how important your business’s online reputation is, it’s natural
How Much Can a Bad Review Hurt Your Business? Read More »
Connecting with your customers is one of the best ways to drive business and increase word of mouth awareness about what you do. Reputation matters in the digital age, and how you interact with and learn from your customers on their very first visit does too. Regardless of how well a business is run, a
Get to Know Your Customers Day Can Drive Your Business Read More »