How powerful of a statement can be made with digital video? The answer can be traced to the 2016 American electoral campaign; when a controversial video of a lewd conversation between Republican candidate Donald Trump and the host of an entertainment news show was made public. The infamous video not only derailed Trump’s campaign but
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In the landscape of a social-media-dominated Internet, even so much as an obscure Twitter user’s tweet calling out your brand can quickly blow up into an enormous uproar involving several thousand commenters publicly deriding your product or company. Any marketer promoting the brand in question could hardly end up in a less enviable and flustering
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If you are a physician or other type of medical professional, you may well be the proud owner of your own private office or care center. If this is the case, then you are already aware of just how important it is for you to maintain a positive reputation throughout your community. The Internet has
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Company websites rely on two structurally-different yet inextricably-linked principles in order to promote their business: Search Engine Optimization (SEO) and Online Reputation Management (ORM). Whereas SEO is concerned with the quality and structure of a site’s pages individually, ORM is concerned with shaping online information about an organization and/or individual so as to influence how the
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If you have ever had a bad day at work, you are probably familiar with how important reputation management can be in the 21st century. One phrase sent incorrectly on Twitter, Facebook, or in your company blog can boomerang back to you in a negative way, hurting your firm’s reputation until it is fixed. Or
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Social media is one of the most potent customer outreach platforms ever invented. Able to reach potential customers and fans the world over, social media connects a business in ways that were previously thought impossible. Social Media Risks Yet social media is a decidedly double edged sword, a bad social media crisis can anger the
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You run a business. You work very hard to be the best. Then, it happens. An anonymous customer posts a negative review of your company. You know this must be dealt with, but you do not know exactly what to do. You know how many consumers use the internet to research products and companies before
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Can The Damage Be Repaired? Ordinary people now have a problem previously experienced almost exclusively by the rich and famous. Thanks to the Internet, compromising photos or other reputation damaging information can be spread far and wide. The Internet has become the paparazzi of commoners. Fortunately, in most cases, it is possible to mitigate the
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When a negative comment pops up on Yelp or RipoffReport.com, it can start to bleed your business dry. What do you do when you can’t afford to hire help? You do have options that you can take advantage of with a limited budget, and you can start doing something about it as soon as possible.
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In today’s world of computers, smartphones, and tablets, there isn’t much about a person’s life that isn’t online. This includes businesses. From your small town grocery store to big chain department stores, reviews are abundant on any search engine. Unfortunately, the reviews aren’t always favorable; and, in some cases, can be outright damaging. Most people
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