When a negative comment pops up on Yelp or RipoffReport.com, it can start to bleed your business dry. What do you do when you can’t afford to hire help? You do have options that you can take advantage of with a limited budget, and you can start doing something about it as soon as possible. […]
Online Reputation Management on a Small Budget Read More »
In today’s world of computers, smartphones, and tablets, there isn’t much about a person’s life that isn’t online. This includes businesses. From your small town grocery store to big chain department stores, reviews are abundant on any search engine. Unfortunately, the reviews aren’t always favorable; and, in some cases, can be outright damaging. Most people
Common Misconceptions About Reputation Management Read More »
The internet has done many things to change our daily interactions with the world around us. Having a veritable library of information at our fingertips means never being lost, never being out of contact, and always having the most up to date information on just about any conceivable topic. This vast network of information has
Reputation Management in a Digital Era Read More »
Online reputation management isn’t just about knowing how to tweet or having a website. With digital strategies evolving, social media as a marketing medium on the rise, and the ever-increasing popularity of review sites such as Yelp, monitoring your online brand is important. What is Online Reputation Management? Online reputation management involves monitoring the publicity around
Building Your Brand Through Reputation Management Read More »
Consumers expect brands to actively use social media platforms such as Facebook, Twitter and Google+. You don’t have to have an account on every social media website, just the ones where your target audience is most likely to socialize. If your business does not have at least one social media account, you will miss what
How To Use Social Media For Proactive Reputation Management Read More »
Business owners have a lot to worry about. Depending on the specifics, those worries might include inventory, client satisfaction, manufacturing, deliveries, customer service, marketing… it can be overwhelming. With all of the requirements to manage a business, some businesses may choose to ignore or overlook the managing of their online reputation. I cannot stress how
Monitoring Your Online Reputation Read More »
The strategy and process of reputation management shouldn’t be underestimated. From increasing sales to protecting your brand, effective reputation management is critical to securing success. Reputation Management Terminology Here is a primer of reputation management terminology to give you an idea of what they heck we’re talking about. Affiliate link: range of advertiser user and
A Primer of Online Reputation Management Terminology Read More »
People are fundamentally social creatures. So, it is no surprise that people often think of companies and their CEOs as inseparable in their own minds. People associate Bill Gates with Microsoft, and they associate Steve Jobs with Apple. Neither one of those companies is still run by their extremely famous founders, yet people still think
Reputation Management for Executives: Engaging as a CEO Read More »
Lying Is “So Natural.” In virtually every culture in the world, it is understood that lying is bad and telling the truth is good. This understanding is more than a moral or ethical matter. The fabric of our human society rests on truth; i.e., it is “foundational.” Unfortunately, we all have truth problems, and our
What You Need to Know About Rip Off Report Read More »
It’s not a surprise anymore to state that a negative reputation is extremely bad for a business. However, the price tag or the real cost of this negative reputation attached to an organization’s trust is never calculated. While reviews or comments have been accused of manipulation and fraud, consumers still put their faith in them.
The REAL Cost of a Bad Reputation Read More »