If you have done a recent Google search for either yourself or your company, you may be unpleasantly surprised by the results, and you are not alone. Over 50 percent of adults say they have found negative items about themselves after a search. Since 83 percent of people believe what they see on the internet […]
Shakespeare once said, “What’s in a name?” The context was in the timeless play, “Romeo & Juliet” and it was meant to question why a name matters because it is the real character of a person that truly matters. However, as Shakespeare often did, he was trying to get his audience to think about this […]
The internet is the cultural and business center of the modern world. Creating and maintaining a positive reputation is what makes companies successful. Even the best curated brands can suffer permanent damage from just a few poor reviews or negative comments on social media. You need to understand the stakes that are involved when it […]
Nowadays, businesses have to have two personas to keep up in today’s’ world. The two personas they have to keep up with are their online and real life identities. While a real life identity is easy to control, the identity which most practices struggle with is an online identity. In this time and age, online […]
