Online Reputation Management is a relatively new but fairly booming business. The problem with the internet is that it offers an almost unlimited amount of data storage, which means any skeletons in your corporate closet never really vanish, they have the ability to just keep popping up over and over. While you can’t always eliminate […]
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Connecting with your customers is one of the best ways to drive business and increase word of mouth awareness about what you do. Reputation matters in the digital age, and how you interact with and learn from your customers on their very first visit does too. Regardless of how well a business is run, a
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In any business arena, a company’s reputation is paramount. Before any customer chooses to buy, they consider a variety of aspects: services offered, public image, price, emotional contact, etc. While every new customer will weigh a number of variables in their mind’s eye before choosing, they are, in essence, making a gamble. The odds and
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We live in a world where star ratings, review sites, and social media determine the number of leads you get and how many you convert into sales. People no longer rely on the anecdotal personal accounts that are associated with “word of mouth” to make a decision. They want facts and reliable information. Social media
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Creating a useful and effective customer survey is not an easy task, but it’s one of the quickest and easiest ways to receive a large amount of data from your customers, actionable data that you can then use to change your strategy when it comes to the service that you provide. While another favorite way
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If you’re ready to optimize your online reputation so your company can earn an exceptional bottom line, make sure that you focus on accomplishing the objective through social media. Doing so can help ensure that your company attains the exposure and positive feedback necessary to enhance your reputation while also attracting new customers. If you need
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“A picture is worth a thousand words…” This is a phrase we’ve heard hundreds of times in our lives. Unfortunately, a majority of the generation breaking ground into the battlefield for employment has ignored this piece of advice for too long, and they are now learning the consequences. Depending on the type of work you
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When you think of branding and defining your reputation online, your mind likely turns to the products that your company sells and the services that it offers. However, in order to or in the online world, you need to have strong employees. To attract strong employees, your employer brand must be positive. Before going on
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Cause marketing occurs when a for-profit business works with a non-profit business to help each other. There are many successful cause marketing campaigns in the world. For example, throughout much of the central United States, 7-11 gives all of its soda fountain refill money to Meals on Wheels while Walmart routinely sells paper balloons and
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How powerful of a statement can be made with digital video? The answer can be traced to the 2016 American electoral campaign; when a controversial video of a lewd conversation between Republican candidate Donald Trump and the host of an entertainment news show was made public. The infamous video not only derailed Trump’s campaign but
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