It has never been easier to research a business, especially with all the sites offering online reviews. Whether your business has an online presence or only a brick-and-mortar store, prospective customers can check out reviews on Google My Business, Yelp, Foursquare and many other sites. Considering how important your business’s online reputation is, it’s natural […]
How Much Can a Bad Review Hurt Your Business? Read More »
Reputation management started out as a public relations technique. Now that every successful company has an online presence, the term has expanded to involve removing negative items that may appear in search results, ruining an individual or company’s reputation. Online reputation management isn’t reserved for celebrities and huge corporations. With consumers turning to the Internet
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Nowadays, businesses have to have two personas to keep up in today’s’ world. The two personas they have to keep up with are their online and real life identities. While a real life identity is easy to control, the identity which most practices struggle with is an online identity. In this time and age, online
How Your Online Statistics Can Affect Your Reputation Read More »
Nobody likes getting a bad review. However, the practice of review-gating does a disservice to the business and the customer alike. On the surface, it seems like having only glowing reviews would be the most beneficial to a business, but that isn’t necessarily the case. An abundance of positive comments only serves to invoke suspicion
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In this modern age, the internet and social media have made us more connected than ever. While this has its benefits, it has also created a whole new set of issues with cyber harassment, digital defamation, and cyber stalking. And unfortunately, this is one area where the law often doesn’t provide adequate protection. The Brightpast
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Online Reputation Management is a relatively new but fairly booming business. The problem with the internet is that it offers an almost unlimited amount of data storage, which means any skeletons in your corporate closet never really vanish, they have the ability to just keep popping up over and over. While you can’t always eliminate
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Connecting with your customers is one of the best ways to drive business and increase word of mouth awareness about what you do. Reputation matters in the digital age, and how you interact with and learn from your customers on their very first visit does too. Regardless of how well a business is run, a
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In any business arena, a company’s reputation is paramount. Before any customer chooses to buy, they consider a variety of aspects: services offered, public image, price, emotional contact, etc. While every new customer will weigh a number of variables in their mind’s eye before choosing, they are, in essence, making a gamble. The odds and
5 Aspects of Reputation Management For Your Business Growth Read More »
We live in a world where star ratings, review sites, and social media determine the number of leads you get and how many you convert into sales. People no longer rely on the anecdotal personal accounts that are associated with “word of mouth” to make a decision. They want facts and reliable information. Social media
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Creating a useful and effective customer survey is not an easy task, but it’s one of the quickest and easiest ways to receive a large amount of data from your customers, actionable data that you can then use to change your strategy when it comes to the service that you provide. While another favorite way
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