Much like an individual, a business must manage its reputation. The desired outcome is positive return on search engine result pages (SERPs). In order to control its own listings, the business must drive down or eliminate negative results. The following six advanced methods can help. Use Social Media the Right Way A common strategy in […]
Online Reputation Management is a relatively new but fairly booming business. The problem with the internet is that it offers an almost unlimited amount of data storage, which means any skeletons in your corporate closet never really vanish, they have the ability to just keep popping up over and over. While you can’t always eliminate […]
Company websites rely on two structurally-different yet inextricably-linked principles in order to promote their business: Search Engine Optimization (SEO) and Online Reputation Management (ORM). Whereas SEO is concerned with the quality and structure of a site’s pages individually, ORM is concerned with shaping online information about an organization and/or individual so as to influence how the […]
