Today’s consumers are internet-savvy, and they know to check reviews on a company before making a purchase. It is no wonder that a site like Yelp has over 184 million reviews, all helping consumers see the best and worst businesses in their area. With Yelp boasting over 92 million unique mobile visits per month, business […]
Online reviews
How To Protect Your Brand Online
Protecting Your Brand Online As most webmasters already know, just one negative review can wreak havoc on your brand. It is sometimes frustrating for marketers when an enraged customer makes a comment that can tarnish years’ worth of reputation building. As a marketer, you should be armed with the tactics of How To Protect Your […]
Overcoming Fake Google Reviews
You have worked hard to build your business. You take your time with every transaction and make sure that customers are happy. So, why did someone leave a bogus fake review about your product? Most likely it’s an unsavory SEO company working for your competitor. In addition, Google has been penalizing companies for fake positive […]
How Internet Reputation Management Can Improve Your Business
The digital age has ushered in more ways for a business to come under attack. A company’s reputation is more important than ever, and keeping it positive is a large challenge. This is because of constant scrutiny on all sides and technical vulnerabilities. Proper Internet reputation management should be a part of your marketing strategy […]
How to Encourage Happy Customers to Post Positive Reviews About Your Business
One way to add value to your business or brand is asking your customers to advocate for you online. While this is not an easy request, it is important because online reviews are often the foundation for a company’s reputation. They can be the difference between someone choosing your business or going to a competitor. […]