The general rule for living in the modern age is anything that happens eventually ends up on the internet. You may not think this is important until you apply for a job or your date Googles you and finds those compromising vacation photos. Perhaps someone you did wrong many years ago decides to ruin your […]
What is a Google Value Ranking? Read More »
When Google Reviews Say You Suck As a business owner, it is frustrating to hire copywriters, invest in advertising and get advice from brand consultants that only results in a poor Google score. Despite your efforts toward market research, pay-per-click ads and search engine optimization, your company continues to elude greatness due to a single
When People Say Your Company Sucks Read More »
Whether you’re a small business, a global corporation or an individual, your social media presence can have a deep impact on your reputation. Social media is a valuable tool. It’s meant to be social and is a great marketing tool. Unfortunately, many businesses use the platforms in the wrong way. Before your next tweet, look
The Dos and Don’ts of Social Media Read More »
In this modern age, the internet and social media have made us more connected than ever. While this has its benefits, it has also created a whole new set of issues with cyber harassment, digital defamation, and cyber stalking. And unfortunately, this is one area where the law often doesn’t provide adequate protection. The Brightpast
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If you’re ready to optimize your online reputation so your company can earn an exceptional bottom line, make sure that you focus on accomplishing the objective through social media. Doing so can help ensure that your company attains the exposure and positive feedback necessary to enhance your reputation while also attracting new customers. If you need
3 Tricks To Help Build Your Reputation Through Social Media Read More »
When you think of branding and defining your reputation online, your mind likely turns to the products that your company sells and the services that it offers. However, in order to or in the online world, you need to have strong employees. To attract strong employees, your employer brand must be positive. Before going on
Attract Talent With a Positive Employer Reputation Read More »
Can The Damage Be Repaired? Ordinary people now have a problem previously experienced almost exclusively by the rich and famous. Thanks to the Internet, compromising photos or other reputation damaging information can be spread far and wide. The Internet has become the paparazzi of commoners. Fortunately, in most cases, it is possible to mitigate the
Damage Control: How Your Online Reputation Can Survive Scandal Read More »
It’s not a surprise anymore to state that a negative reputation is extremely bad for a business. However, the price tag or the real cost of this negative reputation attached to an organization’s trust is never calculated. While reviews or comments have been accused of manipulation and fraud, consumers still put their faith in them.
The REAL Cost of a Bad Reputation Read More »
The most effective testimonials for businesses are pretty specific. It refers to the tangible impact of the services or products offered by the business. Customer testimonials are a great and authentic way to build your online reputation and make others perceive your business as highly professional and reliable. Once businesses start to meet and exceed
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Managing online reputation is crucial as information nowadays is more accessible to people. A single lousy review or a negative article may ruin others’ perceptions of your business. In addition, the opportunities for people to be more vocal, and share their experiences with a company are becoming more prominent. Therefore, the way people establish and
Why One Article Matters: Managing Your Online Reputation Read More »