In recent years, the primary focus has been on search engine optimization (SEO). Currently, local search has taken on greater importance for companies and brands trying to gain a foothold in the digital marketplace. This is not a fad because users move from search to shop very quickly. Of the four in five consumers who […]
Even though it is the digital age, word of mouth is still the primary driver of business reputation. Anyone with an internet-enabled device can talk about a company online or with other people who are not customers. Reviews are very important to local businesses because customers in the community will use them to influence their […]
