Building a brand with a solid reputation is never a walk in the park. It requires a lot of effort, time, and dedication. However, it only takes one wrong move for the brand to be tarnished, sometimes irreversibly. This can undoubtedly lead to low sales and reduced profits. Unfortunately, reputational crises are inevitable in the …
Cause marketing occurs when a for-profit business works with a non-profit business to help each other. There are many successful cause marketing campaigns in the world. For example, throughout much of the central United States, 7-11 gives all of its soda fountain refill money to Meals on Wheels while Walmart routinely sells paper balloons and …
Brand and reputation are two words that are often used interchangeably, even though each has its own separate and distinct meaning. Sometimes, to make matters even more confusing, they are used together, as in “brand reputation,” which introduces yet a third meaning into an already overly-complex mix. In this post, learn how each term stands …
