Asking for help isn’t always easy. Yet companies who ask for help before problems break out (or persist) tend to be more successful than ones that don’t. If your company experiences any of the following issues, it’s time to hire a reputation management company.
The simplest yet most common reason companies need online reputation management is bad reviews. It’s impossible to prevent bad reviews. Everyone and their mom gets bad reviews from time to time—yet they can hurt your business. A reputation management company can coach your team on how to avoid bad reviews, and they can help bury the reviews online while responding accordingly to the upset customer.
Your Traffic is Low
If you’re website isn’t getting much traffic, you might need a little professional help. Reputation companies can analyse why your site isn’t getting enough visitors. Lack of SEO keywords is one of the most common indicators of low traffic online. You might need help infusing your current copy with keywords that will ensure your page is getting the engagement it deserves. Overstuffing your site with keywords and keyword strings can hurt your traffic too. If you don’t have an enough of time to review your site and manage the keywords, you might want to consider hiring a professional.
Your Business is Growing
Your site has been serving you well up until now. Yet your business has expanded tri-fold in the past few months. You used to wear every hat in your organization, now you just don’t have time to respond to bad reviews, review your copy for keywords and keep an eye on your traffic. Maybe your website served your needs when you were a small business, but your business has outgrown your site. Companies need to stay current with their site and it’s hard to maintain your site when your company is rapidly growing. By outsourcing with a management reputation company, you can focus on the other aspects of your business.
Every business owner has dealt with emotional outburst at one time or another. Maybe your received a bad review that you felt was unfair, and you decided to take to the internet to defend yourself. Maybe you responded poorly to a current event, and you used the internet to blow off some steam. Maybe you or one of your employees drank too much at a party and a video of the incident made its way to the internet. No matter how your emotional outburst manifested, it’s now causing you to look bad online. A management reputation company might not be able to turn back the hands of time or remove the offensive video or post, but it can help bury it.
Poor Writing Skills
Your website is a reflection of your business. That means that every word, picture and link must look professional. Not everyone has the time to ensure their copy is immaculate and professional. Yet your website needs to be free of grammatical errors and typos. Your customers will trust you if your website looks like it was written by someone smart, friendly, and knowledgeable. If you hire a professional to edit or write your copy, you’ll spend less time focusing on your site and more time providing great customer service and preventing bad reviews.
Let’s face it: You won’t always have time to manage your website. You spend your days filling orders, managing services or training employees. Your site doesn’t reflect your company because it has fallen to the wayside. Between all the hats you already wear, there’s few hours left in the day to sleep, eat and finish payroll on time. Hiring a consultant doesn’t mean you’re not smart enough or qualified enough to handle your website yourself; it means you’re smart enough to know when you need to delegate a project or task.
While you might be a rock star when it comes to wedding photography or running a restaurant, you might not know how to promote your website. Promoting a website takes insider knowledge. It is a skillset that is completely separate from the one you want to promote. You wouldn’t tackle your office’s broken plumbing on your own. Why would you try to handle something as complex as promotion on your own?
Your Business is New
You only have one chance to make a first impression. Before you make tons of obligatory online mistakes, why not get a little pre-emptive advice? Most business owners understand that it’s easier to prevent a problem than fix one after its manifestation. Yet so many small businesses make the same mistakes over and over. By hiring a professional, you can head off any problems before they become problematic.
Google Says No
When it comes to online visibility, Google is king. If your company’s site contains negative autocomplete keywords on Google, your business could pay the price. To check and see if this is the case for your business, begin to type in your company’s name or website on Google. Notice the autofill words that appear next to your company’s name. If they are negative in any way, you might want to consider professional help getting your company’s name out of the mud.
Reputation management companies might not be able to wave a magic wand and make your troubles disappear. Yet hiring one can help reduce your workload, stress and negative online presence. Who doesn’t need an easier time managing online presence?