As the public image of their corporations, CEOs symbolize and communicate the company’s name and reputation, and that’s why it’s necessary for them to have a working influence on its definition and maintenance. Listed below are the 10 most important things that a CEO should do to enhance their company’s reputation. 1. Take advantage of […]
10 Things CEOs Can Do to Strengthen Business Reputation Read More »
When a negative comment pops up on Yelp or RipoffReport.com, it can start to bleed your business dry. What do you do when you can’t afford to hire help? You do have options that you can take advantage of with a limited budget, and you can start doing something about it as soon as possible.
Online Reputation Management on a Small Budget Read More »
In today’s world of computers, smartphones, and tablets, there isn’t much about a person’s life that isn’t online. This includes businesses. From your small town grocery store to big chain department stores, reviews are abundant on any search engine. Unfortunately, the reviews aren’t always favorable; and, in some cases, can be outright damaging. Most people
Common Misconceptions About Reputation Management Read More »
The internet has done many things to change our daily interactions with the world around us. Having a veritable library of information at our fingertips means never being lost, never being out of contact, and always having the most up to date information on just about any conceivable topic. This vast network of information has
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Online reputation management isn’t just about knowing how to tweet or having a website. With digital strategies evolving, social media as a marketing medium on the rise, and the ever-increasing popularity of review sites such as Yelp, monitoring your online brand is important. What is Online Reputation Management? Online reputation management involves monitoring the publicity around
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Consumers expect brands to actively use social media platforms such as Facebook, Twitter and Google+. You don’t have to have an account on every social media website, just the ones where your target audience is most likely to socialize. If your business does not have at least one social media account, you will miss what
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Business owners have a lot to worry about. Depending on the specifics, those worries might include inventory, client satisfaction, manufacturing, deliveries, customer service, marketing… it can be overwhelming. With all of the requirements to manage a business, some businesses may choose to ignore or overlook the managing of their online reputation. I cannot stress how
Monitoring Your Online Reputation Read More »
The strategy and process of reputation management shouldn’t be underestimated. From increasing sales to protecting your brand, effective reputation management is critical to securing success. Reputation Management Terminology Here is a primer of reputation management terminology to give you an idea of what they heck we’re talking about. Affiliate link: range of advertiser user and
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People are fundamentally social creatures. So, it is no surprise that people often think of companies and their CEOs as inseparable in their own minds. People associate Bill Gates with Microsoft, and they associate Steve Jobs with Apple. Neither one of those companies is still run by their extremely famous founders, yet people still think
Reputation Management for Executives: Engaging as a CEO Read More »
Lying Is “So Natural.” In virtually every culture in the world, it is understood that lying is bad and telling the truth is good. This understanding is more than a moral or ethical matter. The fabric of our human society rests on truth; i.e., it is “foundational.” Unfortunately, we all have truth problems, and our
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