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4 Tips for Using Customer Testimonials

Testimonials Using customer testimonials¬†can be a powerful way to build your online reputation. Happy customers that reiterate the benefits of your product or business can go a long way towards converting skeptical browsers into buyers. Focus on testimonials that feature the benefits of your product or service. Consider asking your customers to provide a video […]


2016 is The Year of Reputation Management

Managing Business Reputations In bygone centuries, an individual’s reputation could control social standing, inheritance or whether he or she could secure a suitable spouse. Often, however, it was possible to escape an unsavory or unfairly earned reputation by simply moving to a new location. Businesses in that era found it easier to manage their reputations. […]