Reputation management started out as a public relations technique. Now that every successful company has an online presence, the term has expanded to involve removing negative items that may appear in search results, ruining an individual or company’s reputation. Online reputation management isn’t reserved for celebrities and huge corporations. With consumers turning to the Internet […]
Online reputation management isn’t just about knowing how to tweet or having a website. With digital strategies evolving, social media as a marketing medium on the rise, and the ever-increasing popularity of review sites such as Yelp, monitoring your online brand is important. What is Online Reputation Management? Online reputation management involves monitoring the publicity around […]
A stellar reputation online is like money in the bank. The value just keeps compounding annually until you end up richer than you thought possible. One of the biggest ways companies can influence the perception of their reputation is through corporate social responsibility. Corporate Social Responsibility, otherwise known as CSR, is the acknowledgement that companies […]