Building and maintaining your reputation is a big part of building your brand. Many business owners feel helpless when it comes to dealing with negative online press or trying to change the public’s preconceived notions about their brand. The reality is that there are many simple yet effective things that anybody can do to empower …
In the landscape of a social-media-dominated Internet, even so much as an obscure Twitter user’s tweet calling out your brand can quickly blow up into an enormous uproar involving several thousand commenters publicly deriding your product or company. Any marketer promoting the brand in question could hardly end up in a less enviable and flustering …
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If you are a physician or other type of medical professional, you may well be the proud owner of your own private office or care center. If this is the case, then you are already aware of just how important it is for you to maintain a positive reputation throughout your community. The Internet has …
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