Month: July 2016

How To Make An Emotional Connection With Customers

Technology has allowed a whole new landscape of communication between businesses and the customers they serve, and customers have grown to appreciate the new level of intimacy they can achieve with their favorite brands. Building a strong connection with your customers is a great way to boost customer loyalty, which in turn boosts profits. The …

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Online Reputation Key

Search Engine Optimization vs. Online Reputation Management

Company¬†websites rely on two structurally-different yet inextricably-linked principles in order to promote their business: Search Engine Optimization (SEO) and Online Reputation Management (ORM). Whereas SEO is concerned with the quality and structure of a site’s pages individually, ORM is concerned with shaping online information about an organization and/or individual so as to influence how the …

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