Last Updated on February 15, 2021 by Bright Past The strategy and process of reputation management shouldn’t be underestimated. From increasing sales to protecting your brand, effective reputation management is critical to securing success. Reputation Management Terminology Here is a primer of reputation management terminology to give you an idea of what they heck we’re …
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Last Updated on February 15, 2021 by Bright Past People are fundamentally social creatures. So, it is no surprise that people often think of companies and their CEOs as inseparable in their own minds. People associate Bill Gates with Microsoft, and they associate Steve Jobs with Apple. Neither one of those companies is still run …
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Last Updated on February 15, 2021 by Bright Past Lying Is “So Natural.” In virtually every culture in the world, it is understood that lying is bad and telling the truth is good. This understanding is more than a moral or ethical matter. The fabric of our human society rests on truth; i.e., it is …
Last Updated on October 25, 2021 by Bright Past It’s not a surprise anymore to state that a negative reputation is extremely bad for a business. However, the price tag or the real cost of this negative reputation attached to an organization’s trust is never calculated. While reviews or comments have been accused of manipulation …
