Why Reviews Matter to Local Search | Bright Past

Why Reviews Matter to Local Search

Last Updated on November 10, 2023 by Bright Past

In today’s high-tech digital world, business reputation management is everything for local searches and online reviews. They help small to large business owners with a wide range of online services to protect their business from harm and suppress negative reviews posted by upset customers, tarnishing their Google reputation.

According to Bright Past, 90% of potential new customers read online reviews with just as many trusting recommendations and reviews from people they know. Google business profile views help customers make better informed buying decisions and assist with related searches that offer the consumer a better alternative.

Let’s keep reading to explore why reviews matter to local searches on major search engines such as Google, Mozilla, Yahoo, Bing, and more.


What Are Google Business Profile Views?

Google business profile views are when a unique browser visits your business profile. With new technology such as API, it can even determine how many unique visitors viewed your business profile. However, regardless of the number of times a unique browser visits your profile, it only gets counted by the system once.

On the other hand, if a user visits your business profile on different platforms and devices like Google Search or Google Maps and mobile or desktop, their visits are counted separately, increasing the number of Google business profile views.

In general, it’s no big surprise when a potential new customer reads a few bad reviews about a company, they will look elsewhere until they find another source to get what they want.


WNegative Google Reviewshy Do Search Engines Love Online Reviews?

Major search engines such as Yahoo, Bing, and Google love online reviews because they help browsers find what they are looking for in the shortest time possible. They love online profiles with authority and websites that have solid rankings. It helps search engines deliver to the user more helpful and accurate information.

Google Maps has helped many local businesses find more organic traffic and local buyer traffic for both online and in-store purchases. Further, it enhances the user experience and creates a better bond between the customer and the business owner.


Business Reviews Build Trust

Your Google reputation hinges on trust and positive online business reviews. If your business doesn’t have enough views for your online profile, then you may miss many new potential sales leads and new customers because it looks like you don’t get any business at all. Additionally, it’s why reviews matter to local search queries.

According to major search engines, having positive business reviews about your company can increase the chances of converting browser traffic into buyer traffic by boosting your visibility and putting shoppers closer to your location. Further, they can help spread the word about your business to others via social media platforms.

Simply put, having negative online business reviews can hurt your company and prevent sales growth. The best way to deal with this problem is to partner with a business reputation management company that buries negative Google comments and suppresses business reviews left by a few upset customers.


How to Get Positive Google Business Profile Views?

Start by contacting Bright Past, a trusted business reputation management service in Gilbert, Arizona. We provide a variety of methods to improve your business reviews from suppressing negative content to adding new content that takes the sting out of having a couple of angry customers who feel like your services didn’t add up.

Bright Past is the best-managed reputation company in Gilbert and has the tools and methods for effectively rebuilding your online trust with your customers. To get started today to see how we can improve your Google business profile views and increase browser and buyer traffic, click here.