Online Reputation Management

most common online threats to a brand’s reputation (Bright past)

The Most Common Online Threats to a Brand’s Reputation

Your reputation is crucial to growing your business or brand. However, in today’s digital landscape, negative reviews or data leaks can happen quickly and leave a devastating mark. Protecting your brand’s reputation is essential for business and personal branding success. As businesses increasingly rely on their digital image to attract and retain customers, the risks […]

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10 Things You Should Know About Online Reputation Management

Long gone are the days when online reputation management and PR used to be considered helpful for big brands and celebrities only. The way how an audience perceives a brand has drastically changed. It’s more important than ever to ensure a positive online reputation for all businesses regardless of their size and scale. To cater

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Difference Between a PR Firm and Reputation Management

The terms public relations (PR) and online reputation management (ORM) are often used interchangeably by many people. This is due to the misconception that they mean the same thing. On the contrary, ORM and PR are different subjects and should be treated differently. When it comes to PR the primary role is the overall public

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The Proactive Approach to Reputation Management

Many online marketers have talked about the powerful messages sent by Google reviews and brand mentions across social media. With users hunting down ratings, reviews, and scams, businesses need to look at their proactive reputation management plans and see the impact of their reviews firsthand. It’s Time for Proactive Reputation Management Most businesses have had

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reputation management stereotypes

Common Misconceptions Associated With Online Reputation Management

In the information age, everything a person or business does is highly visible and available to the public. It takes many years to build a reputation and only one minute to lose it. The volume of data available on the internet is staggering, and there is no realistic way to completely control it. Both business

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marketing opportunities

Converting a Reputation Crisis into a Marketing Opportunity

Have you ever heard the saying, “When you have lemons, make lemonade?” I don’t particularly like lemonade myself. In fact, I’m allergic to it. That being said, the point is well taken. When you come across negative comments that have been made about you or your brand, it is quite disconcerting. You spend all of

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