digital reputation

Assessing & Measuring Online Reputation

Online reputation management represents the digital image of your organization as it’s seen by all internet users. Factors like consumer forums, social behavior, online reviews, and search engine result visibility all play an important role in determining your online reputation or brand image.  In earlier days, even if you ignored online reputation, it might not […]

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Internet reputation management company

What Is an Internet Reputation Service?

Have you ever searched your brand name? Are all the results positive? Do reviews share an accurate customer service experience, or do you have complaints that mention scams and bad business practices? If you Google “[your brand name] reviews,” what’s your rating? Google will use customer sentiment and trust as a ranking signal. Businesses have

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reputation management stereotypes

Common Misconceptions Associated With Online Reputation Management

In the information age, everything a person or business does is highly visible and available to the public. It takes many years to build a reputation and only one minute to lose it. The volume of data available on the internet is staggering, and there is no realistic way to completely control it. Both business

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marketing opportunities

Converting a Reputation Crisis into a Marketing Opportunity

Have you ever heard the saying, “When you have lemons, make lemonade?” I don’t particularly like lemonade myself. In fact, I’m allergic to it. That being said, the point is well taken. When you come across negative comments that have been made about you or your brand, it is quite disconcerting. You spend all of

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header Legal Limitations of Dealing with Cyber Harassment

Legal Limitations of Dealing with Cyber Harassment

In this modern age, the internet and social media have made us more connected than ever. While this has its benefits, it has also created a whole new set of issues with cyber harassment, digital defamation, and cyber stalking. And unfortunately, this is one area where the law often doesn’t provide adequate protection. The Brightpast

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