If you have any unflattering images floating around the internet, then it can’t make your life much more difficult than it needs to be. More businesses and are becoming tech-savvy, and they are starting to search for any information that they can find about a person before making a hiring decision. If they find a picture of you partying or engaging in other unprofessional behavior, then it can hurt your chances. But negative images can affect your personal life as well.
A potential date or romantic partner could look your name up online and change their mind about you if they find something that they don’t like. Taking steps to improve your search engine image results can dramatically increase your business and personal opportunities, but starting right away is important.
Take Control of Your Online Presence
Proactively taking steps to control your online presence is a great first step for anyone who needs to manage their reputation and remove negative images from the search results page. You can buy a domain name that contains your personal name, and it will help rank your website on the first page of the search engines when someone searches for information about you.
Social media sites tend to rank well, so create accounts on all of the popular ones, such as Facebook, Twitter and Pinterest. Make sure that you include your name and any terms people might use when they are doing research on you.
Post Positive Images
Now that you have a strong online presence, it’s time to start uploading images that paint you in a positive light. Posting positive images will help cover up and reduce the amount of damage that has been done by the negative ones. You can post casual pictures of yourself on social media sites, but you need to have professional images as well that includes high-quality headshots.
Try to have at last a few dozen pictures, but having more than that will help you enjoy the best possible results. Think about the images that you choose carefully because they will impact how people perceive and respond to you.
Caption Your Photos
Many people think that posting great pictures is enough to push the negative ones out of sight, but it’s not. Search engines need a way to know that the images are about you if you want them to rank well. You can do so by adding captions to each of the photos that you post online. Always ensure that you include your full name and a brief description of the photo.
When done properly, your website and social media profiles will be displayed on the first page for terms that are related to your name, allowing you to control your reputation.
Grow Your Social Profiles
Having social profiles is a great start, but it’s vital to start encouraging engagement and getting people to like or follow your page. When you get more followers, your profiles will earn a higher rank on the search engine results page.
You can inspire people to follow you by posting interesting information that is also useful. Try to keep your posts related to your industry or field so that you can attract potential clients or employers. Posting thought-provoking concepts and asking for feedback is also a great way to get people comment on and share your content.
Although following the right steps can help you take control of your reputation, pages that are regularly updated will always rank better than those that are not. So, you must remain proactive and consistently post images and content that inspires others to perceive you in a positive way.
It might seem like a lot of work, but you must consider how valuable your reputation is to your success and profitability. If you want others to like, trust and hire you, then you cannot afford to take shortcuts.
We Can Help
Proactively taking steps to manage your reputation can work wonders to prevent people from seeing negative images about you, but it can only go so far. When it comes to your reputation, success and future, don’t take chances. At BrightPast, we care as much about your public image as you do.
If you need help controlling the way you look online, our professional team of experts we promptly get to work helping you protect, monitor and improve your reputation. If you are serious about taking control of your future, contact us right away and get started.