Branding

How Wikipedia Affects Brand Reputation

With so much of our lives and business moving online, digital brand reputation is more critical than ever. Companies are constantly under scrutiny, and a single misstep can significantly dent their image. Among the many online platforms influencing brand perception, Wikipedia stands out due to its credibility and widespread use. Understanding how Wikipedia affects brand […]

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The key elements of reputation management | Bright Past

The Key Elements of Reputation Management

Online Reputation Management (ORM) has become integral to modern public relations and marketing strategies. In today’s digital age, controlling how your brand is perceived online is paramount. Let’s delve into the key elements of ORM and its significance in shaping business success and individual credibility. Understanding the Components of Reputation Management Business reputation management involves

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Professional Branding

10 Personal Branding Tips

Personal branding is a part of online reputation management services and one of the most crucial steps in today’s world that can help protect your online brand. Although the steps to brand yourself may seem challenging, there are proven methods to do it right to gain the best advantages.  Further, personal branding is about representing

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saving your brand name

When People Say Your Company Sucks

When Google Reviews Say You Suck As a business owner, it is frustrating to hire copywriters, invest in advertising and get advice from brand consultants that only results in a poor Google score. Despite your efforts toward market research, pay-per-click ads and search engine optimization, your company continues to elude greatness due to a single

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reputation management

How to Survive Reputation Scandals

Reputation management started out as a public relations technique. Now that every successful company has an online presence, the term has expanded to involve removing negative items that may appear in search results, ruining an individual or company’s reputation. Online reputation management isn’t reserved for celebrities and huge corporations. With consumers turning to the Internet

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The Hidden Benefits of Cause Marketing

The Hidden Benefits of Cause Marketing

Cause marketing occurs when a for-profit business works with a non-profit business to help each other. There are many successful cause marketing campaigns in the world. For example, throughout much of the central United States, 7-11 gives all of its soda fountain refill money to Meals on Wheels while Walmart routinely sells paper balloons and

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Header: How to Turn a Brand Crisis into a Reputation Win

How to Turn a Brand Crisis into a Reputation Win

In the landscape of a social-media-dominated Internet, even so much as an obscure Twitter user’s tweet calling out your brand can quickly blow up into an enormous uproar involving several thousand commenters publicly deriding your product or company. Any marketer promoting the brand in question could hardly end up in a less enviable and flustering

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